By Alaina Pinkney
Saturate. That’s it. That’s the new rule.
It’s not really new when you think about it. Still, the challenge comes as business owners must adopt a practice advertising agencies, marketing, and PR films have been using for years to spread a story and be present, visible, and everywhere – as often as possible.
In today’s social media landscape, business owners need to be both savvy and engaging to grab their platforms’ attention. This means posting frequently and with impactful content. Hence, their visibility must exceed their competitors, who have already caught on to the practice of publishing content at scale across a varied number of platforms.
However, not only must you create an assembly line of content to post on varied channels throughout all parts of the day, but you’d also be ahead of the curve if you gave each of these channels something DIFFERENT to look forward to versus trying to park an identical “vehicle” across different platforms at the same time on the same day.
Long gone are the days of posting one video to Instagram and then resharing it to your Facebook page, your Tiktok channel, and then again to Youtube. You lose attention when you share the same story across various channels. Instead, it would be best if you challenged yourself to have a content strategy exclusive to the audience you serve on that platform and a completely different approach for the others. Every pot requires its top to win in this current season of social selling.
Just remember – find your unique voice in every room you enter– or, in this case, every social platform you use to market your voice and business. That should be the science within your approach. The more you post, the more visibility you will have. The more unique it is to each channel, the greater opportunity for growth and scaling your brand.